Legendary PGA TOUR coach Sean Foley is calling Noonan the “Ozempic for golf” - a breakthrough that helps players shoot lower scores without changing their swing. The new partnership between Foley and Noonan, the mobile app that turns launch monitor data into real-time, on-course shot recommendations, signals a major shift in how golfers approach performance.

Known for coaching legends like Tiger Woods and Justin Rose, Foley was also the first coach on TOUR to adopt Trackman, leading the charge toward data-driven instruction. Now, he’s doubling down on that philosophy by partnering with a solution that makes launch monitor data actionable where it matters most: on the course.

“I’ve always felt a moral obligation to help my players lower their scores,” said Foley. “Because at the end of the day, no one asks how your swing looked. They ask what you shot.” He continued, “Some of the best rounds my players have ever shot came from simple advice on the course—what club to hit and where to aim. Don’t be a hero. Avoid the big mistake. That’s how you shoot lower. Noonan brings that same course-side guidance to every player, every round.”

Noonan’s core technology builds a personalized dispersion model for every club in a player’s bag using launch monitor data. It then overlays that pattern on a GPS map of the hole and calculates the odds of landing in every key area - fairway, green, rough, bunker, or penalty. From there, it recommends the optimal club and aim line to give the player the best possible outcome on their next shot.

The partnership reflects a shared belief: that smarter decisions, not swing changes, are the fastest way to lower scores. Foley will serve as a strategic advisor, helping shape how players understand dispersion, shot selection, and risk management using the app.

“Noonan is the bridge between practice and performance,” said Matt Williams, co-founder of Noonan and Albatross Golf Inc. “Sean pioneered data-driven coaching before most had heard of Trackman. Now, we’re building the next evolution…real-time, personalized strategy that travels with you from the range to the first tee.”
Noonan is now available in the App Store and works with all leading launch monitors including Trackman, Garmin, Foresight, Rapsodo, FlightScope, and more.

​Download Noonan in the app store today here